Have you ever wondered how placing ads on your site makes you money? Well here are a few ways. The first way is called "Affiliate Marketing". Affiliate marketing is when you allow others to post ads on to your site. Usually, they'll send you the code to the ads and you place it on there.  Pay Per Click (PPC) is the name of one of the methods offered by clients that has a slew of advertisers waiting to be circulated throughout the web. Adsense offered by Google and clickbank are two ppc companies to look at when trying to monetize your site.